THE BOSTONIANS OPENS ITS NEW FLAGSHIP STORE AT THE MEGARO ARSAKEIOU

A historic building. An iconic brand. A new chapter in the heart of Athens

The Bostonians, with 40 years of experience in men’s fashion, is opening its new flagship store at the iconic Megaro Arsakeiou (42–46, Stadiou Str), bringing timeless elegance to a place where the past meets the present. Designed in line with the brand’s new store concept — embracing minimal aesthetics, clean lines and influences from the cosmopolitan architecture of Boston — the store is located in the heart of the building’s commercial wing.

This opening marks a key milestone in the broader rebranding of The Bostonians and reflects a bold move to strengthen its physical presence in the busiest area of the city. The choice of Megaro Arsakeiou — now evolving into a dynamic hub for commerce, culture and gastronomy — is more than just a new address. It is a statement of identity.

In this environment, the modern man will discover complete style solutions for every hour of the day — from mornings at the office to evenings out in the city. Currently, the store is showcasing the Spring Summer ’25 collection, a fashion-forward proposal for those days when casual chic is the only dress code that matters.

The Bostonians brand is managed by Notos Com Group.