Gant attended the Spetses Classic Yacht Regatta 2026, bringing the authentic preppy lifestyle to Spetses

With a steady presence in an institution that perfectly expresses its character, Gant participated again this year as a sponsor in Spetses Classic Yacht Regatta 2026, the largest classic and traditional boat event in Greece, which this year celebrated its 15th anniversary. For another year, the brand brought its authentic preppy aesthetic to Spetses through a comprehensive experience that combined fashion, nautical tradition and modern lifestyle.

At the heart of the event, Gant created an exclusive pop-up store that served as a meeting point for visitors, sailors, and fans of the brand. Within a space designed to capture Gant’s aesthetic and philosophy, visitors had the opportunity to explore the summer collection firsthand and enjoy an immersive experience reflecting the brand’s world and values, set against one of Greece’s most iconic nautical backdrops.

As part of its partnership with the event, Gant provided the crew of NOMMO, the historic 28.5-meter classic sailing yacht from the Dutch Jongert shipbuilding school, which was participating in the Spetses Classic Yacht Regatta for the first time. The crew appeared in Gant’s signature polo shirts and chino shorts, combining functionality, comfort and the brand’s timeless preppy aesthetic.                          A look inspired by Gant's nautical heritage, which authentically highlighted the brand's natural connection to the world of sailing.

Through its presence at the Spetses Classic Yacht Regatta 2026, Gant once again reaffirmed its connection to nautical culture and the preppy lifestyle, transforming its participation into a comprehensive brand experience that brought the public even closer to its world and values.