GOAT and Olympic Gold Medalist Novak Djokovic at the new LACOSTE store at Arsakeio Mansion

On Friday, October 31, Lacoste organized a special meet & greet event, officially opening the doors of its new iconic flagship store at Arsakeio Mansion, in the heart of Athens, with tennis star Novak Djokovic, one of the greatest athletes of all time and official brand ambassador, as guest of honor.

In a setting that combined incomparable French style with sporting spirit, Lacoste welcomed distinguished guests from the world of fashion, art, as well as popular representatives of Gen Z, among whom, Klelia Andriolatou, Evelyn Kazantzoglou, Elena Galifa, Kosmas Koumianos, Casey Miziou, Heraklis Tzuzinov, Emiliano Markou and many more.

Novak Djokovic, with his warm physical presence and positive energy, spoke with them about his collaboration with the brand and shared his own philosophy around sports and balance in life.

There, in the impressive new store at 44, Stadiou Street, which incorporates all of Lacoste's renewed visual codes, visitors had the opportunity to experience firsthand the new FW25 Holiday Collection, a collection of clothing and accessories, where athleisure meets pure and unpretentious elegance.

The unique collection is signed by creative director Pelagia Kolotouros, a designer of Greek origin, who has brought a contemporary air to the brand, capturing through her ideas, lines and textures, Lacoste's philosophy of balance between comfort, aesthetics and functionality.

Lacoste actively participated in a 20 sq.m. pop-up store in the Vanda Pharmaceuticals Hellenic Championship ATP 250, the great tennis celebration, which took place at the OAKA and was hosted by Novak Djokovic.

With this participation, Lacoste, as Official apparel sponsor of the championship, honored the exciting sport of tennis and Nole himself, a partner and loyal friend of the brand for many years.

With a dedication to its heritage and an eye on the future, this fall, Lacoste brings its unique French touch to the streets, signing a distinctive collection that renews the everyday wardrobe with a fresh look. As mentioned, you can now find the entire collection at our new large store at Arsakeio Mansion (Stadiou 44).

On Friday, October 31, Lacoste organized a special meet & greet event, officially opening the doors of its new iconic flagship store at Arsakeio Mansion, in the heart of Athens, with tennis star Novak Djokovic, one of the greatest athletes of all time and official brand ambassador, as guest of honor.

In a setting that combined incomparable French style with sporting spirit, Lacoste welcomed distinguished guests from the world of fashion, art, as well as popular representatives of Gen Z, among whom, Klelia Andriolatou, Evelyn Kazantzoglou, Elena Galifa, Kosmas Koumianos, Casey Miziou, Heraklis Tzuzinov, Emiliano Markou and many more.

Novak Djokovic, with his warm physical presence and positive energy, spoke with them about his collaboration with the brand and shared his own philosophy around sports and balance in life.

There, in the impressive new store at 44, Stadiou Street, which incorporates all of Lacoste's renewed visual codes, visitors had the opportunity to experience firsthand the new FW25 Holiday Collection, a collection of clothing and accessories, where athleisure meets pure and unpretentious elegance.

The unique collection is signed by creative director Pelagia Kolotouros, a designer of Greek origin, who has brought a contemporary air to the brand, capturing through her ideas, lines and textures, Lacoste's philosophy of balance between comfort, aesthetics and functionality.

Lacoste actively participated in a 20 sq.m. pop-up store in the Vanda Pharmaceuticals Hellenic Championship ATP 250, the great tennis celebration, which took place at the OAKA and was hosted by Novak Djokovic.

With this participation, Lacoste, as Official apparel sponsor of the championship, honored the exciting sport of tennis and Nole himself, a partner and loyal friend of the brand for many years.

With a dedication to its heritage and an eye on the future, this fall, Lacoste brings its unique French touch to the streets, signing a distinctive collection that renews the everyday wardrobe with a fresh look. As mentioned, you can now find the entire collection at our new large store at Arsakeio Mansion (Stadiou 44).