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Dolce&Gabbana’s unconditional and unquestionable devotion to style, work, detail, and the idea of fashion itself, which lives on through craftsmanship and passion, genius, and imagination, is a form of pure love narrated by unique and timeless creations. Today, alongside this universe of meanings, comes the perfume of true devotion. Devotion Eau de Parfum is the essence that celebrates the beauty of the noblest values of life, the spark that gives meaning to one’s passions, and the gratitude and generosity at the core of every worthwhile relationship to be cherished in one’s heart. The Sacred Heart, among the most iconic symbols of Dolce&Gabbana’s artistic production, a tangible and universal sign of love in all its forms and shades, returns to illuminate the latest olfactory creation with its unmistakable embellishments, to express a new exciting chapter of Dolce&Gabbana Beauty.

Capri’s Marina Grande and its characteristic pier; crowded with old fishing boats, the scent of orange blossoms, the noise of the festive crowd. And suddenly, a glance. The Devotion Eau de Parfum film stars Katy Perry vacationing on the azure island on a sunny Mediterranean day. Arriving at the pier, Katy catches the fleeting gaze of Michele Morrone, who plays a young local fisherman. Right at that moment, their destinies cross. They meet again at a party later, still accomplices of their passionate glances. It is the beginning of a story of love and devotion, sealed, like a precious casket, by the Sacred Heart.

Devotion Eau de Parfum is the first luminous and gourmand fragrance by Dolce&Gabbana. With a name as evocative as its composition, the fragrance is a powerful expression of the brand’s DNA. Its olfactory notes, enclosed in a precious bottle sealed by the Sacred Heart, transport the mind to joyful Italian atmospheres. Made in Italy with raw materials of excellence, per the rigorous standards of high perfumery, Devotion is born from the intuition and experience of Olivier Cresp. The renowned master perfumer expertly captures the quintessence of Italianity in an olfactory creation of exquisite contrasts, luminous in the top notes and sensual in the base notes, where the freshness of orange flowers meets the sweetness of Madagascar vanilla, while candied citrus gives a tempting gourmand touch. Devotion is an enveloping, seductive, and reassuring sensory journey, evoking the positive values dear to Dolce&Gabbana, all embodied by the Sacred Heart. The precious symbol is the distinctive element of the bottle - where it is reproduced in three dimensions in antiqued zamak - and of the packaging, transforming the new fragrance into a small masterpiece of style and craftsmanship.


In conjunction with the launch of the new Devotion Eau de Parfum fragrance, Dolce&Gabbana Beauty presents a new make-up line dedicated to the scent of true devotion. Devotion Make Up Collection expresses an ideal of impeccable and timeless beauty that is deeply contemporary and combines emotion, spontaneity, and performance.

DEVOTION MAKEUPCOLLECTION The three new products - Devotion Extreme Volume Mascara, Face Illuminator, and Liquid Mousse Lipstick - are expressions of traditional craftsmanship and bold experimentation. The innovative vegan formulations contain active ingredients extracted from natural ingredients grown by small Italian communities, a testament to the fashion house’s constant attention to its roots. Comfortable and long-lasting, they provide immediate results from the first application. Three products to create a complete, bold, and impeccable make-up look. The wide range of shades allows the wearer to create multiple looks from day to evening and for special occasions. The iconic Sacred Heart - reproduced in three dimensions in antique zamak on the packaging of the new products - symbolizes eternal love and devotion that continues to renew itself with a creative touch.

THE CAMPAIGN Shot in the charming island of Ortigia, the ancient and legendary heart of Syracuse, Sicily, the new Devotion make-up collection’s campaign is an intimate and passionate narration that reinterprets the codes of Dolce&Gabbana, striking a balance between a rediscovery of the brand’s roots and a keen contemporary perspective. Hugo Comte captures Ortigia’s characteristic views by serving as a backdrop to a story of love and devotion that transcends known boundaries and crystallizes in the symbolism of the Sacred Heart and ex-votos, emblems of endless gratitude.


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