Shiseido, on its new campaign #TheAgeIFeel, promises to reveal our inner beauty, without pretense and beyond any stereotype.
A promise that celebrates 150 years and with advanced science as an ally, highlights every beautiful side of us, as it advocates that inner and outer beauty are interconnected and always go hand in hand.
As part of this global campaign, Shiseido distinguishes women of different ages and with different skin types, for the 4 iconic care products.
Three dynamic Greek women, 3 different personalities of art, fashion and beauty, Maria Nafpliotou, Evelyn Kazantzoglou & Suzana Kengitsi, coincided with the message "Time is a source of strength", and joined together to give their presence to Shiseido's campaign.
"Age does not determine how we feel. Wrinkles are part of our life. It's the experiences that shape us, into the women we want to be", says Maria Nafpliotou.
"Self-confidence can be as impressive as glowing skin", Evelyn Kazantzoglou tells us, while Suzana Kengitsi states that "Authenticity can be as charming as a smile".
A NUMBER DOES NOT DEFINE BEAUTY
Age does not determine how we feel. Time is not an obstacle, but a privilege. The years which we live with fullness, are the ones that complete us and strengthen our self-confidence.
BEAUTY IS EVOLVING.
And with science as an ally, Shiseido brings out every beautiful side of us.
BEYOND THE LIMITS OF TIME
Let's let our skin reflect all that we are. Let the age we feel, become our real age.
Shiseido Beauty Manifesto
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