Fashion Event of the Year: All things Fashion, Notos Thessaloniki Shopping
Destination/Best Window Displays of the Year: Notos/Spring Window Displays
notos department stores, one of the most historic retail brand with a long-standing experience, have created strong relationships of trust with consumers.
The new era of notos department stores is marked by a strategy of redefining their image, communication, and brand portfolio. In this strategic transition, department stores, remain faithful to their core values that the consumer, their needs, and their omnichannel shopping experience are always at the center of their actions.
Launching new series in already established reputable brands and presenting new brands, respecting sustainability values, consistency in customer service, strengthening media communication, creating commercial partnerships to enhance the image of department stores as multi-occasion shopping destinations are some of the main strategic priorities of notos department stores.
SPRING WINDOWS 23
As part of the new communication strategy, the presentation of brands, display spaces, and the surrounding environment is of great importance. notos department stores welcomed Spring 23 with new impressive windows, presenting new fashion brands and collections.
The thematic decoration of the windows was inspired by bold colors - dominant in fashion trends. The mannequins were dressed in creations of the new fashion arrivals Spring-Summer '23, while their heads were decorated with large impressive hats full of flowers, reflecting the new season.
FASHION CATWALK
We welcomed summer season with new statement and already established brands, which were presented in an impressive fashion catwalk at notos department store in Thessaloniki.
Our customers, fashion and beauty influencers, and journalists from Athens and Thessaloniki got to know the new fashion brand arrivals such as STELIOS KOUDOUNARIS, Self Portrait, Kooreloo, Versace, Karl Lagerfeld, Jimmy Fairly, BCBGMAXAZRIA, as well as new collections from Gant, Lacoste, DKNY, IRO, HUGO, Boggi Milano, Ba&Sh, Twinset, Kocca, Patrizia Pepe, Sister Jane, Ted Baker, Michael Kors, Marc Jacobs, and many more.
Creating commercial partnerships, as already mentioned in the context of the new overall activation strategy, was an integral part of the success of this catwalk, both in terms of organization and hosting.
The customer-centric but at the same time extremely creative presentation of the brands was the result of an extremely successful collaboration between the style director, the models, and the commercial brands that worked with us for this catwalk, which became talk of the fashion crowd.
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