THE WORLD IS
YOUR STAGE
Since it was launched in 2020, the entrancing Irresistible Givenchy fragrance with magnetic charm invites us to let go and draws us into a dance with liberating vibes. In 2022, a new chapter is beginning, with Eau de Toilette Fraiche.It is a compendium of pure seduction and its vitality is electrifying. More vibrant than ever, the fragranceemanates the same unifying energy as the Eau de Toilette in 2021, taking it to its peak. Irresistible Givenchy’s magnetic attraction is moving up to a higher frequency. From now on, it is shared and expressed wherever movement brings people together with a dance more collective than ever.The exhilarating signature of Eau de Toilette Fraicheis an invitation to shine. There is no doubt about it, Irresistible is us!
VIBRANT
PRISM
The luminous prismatic bottlefor Irresistible GivenchyEau de Toilette Fraiche is radiant with beauty. Its square body with softened corners enhances the faceted glass. Like a transparent prism filter, it revealsthe peach-pink hues of the new energising fragrance. A light beige ribbon iswrapped around the neck of this fresh and sparkling Couture bottle.
In keeping with its social and environmental responsibility policy entitled“DaretoReinvent”,GivenchyParfumsiscommittedtolimiting its impact on the environment. As such, the bottle of Eau de Toilette Fraiche is thefirst in the Irresistible line to contain 11% recycled glass*. It has been created by a French glassmaker that carries the Entreprise du Patrimoine Vivant (EPV) label, which rewards excellence and know-how in bottle manufacturing. For the Eau de ToiletteFraiche box, Givenchy also decided to select a type of cardboard whose fibres are sourced from responsibly managed FSCTM-certified forests and other controlled origins. * PCR (Post-Consumer Recycled)glass
A FRAGRANCE WITH ULTRA FRESH
VITALITY
Reflecting the range’s effervescent signature, Irresistible Givenchy Eau de Toilette Fraiche is a concentration of vibrant and spicy energy.
Master perfumers Fanny Bal, Anne Flipo and Dominique Ropion worked with an overdose of rose. The composition is the result of their combined know-how,and matches the floral,petal-infused Rose Essential© – the signature of the Irresistible line – with a Rose Water© bursting with freshness. Twisted with the spicy tones of pink peppercorn and the tangy citrus notes of sweet orange for extra zing, the Eau de Toilette Fraiche unveils a spontaneous femininity that is even more radiant and captivating. The woody facetsof a radiant cedar are then revealed and enveloped in delicate musks.
Sparkling and addictive, the new Irresistible Givenchy Eau de Toilette Fraiche arouses the senses and intensifies its charm.
HAUTE COUTURE RAW INGREDIENTS The trio of perfumers have formulated a floral spicy musky fragrance using the finest materials in their palette.These include Damascena rose harvested on the gentle slopes of Isparta in Turkey; pink peppercorn from cooperatives in southeastern Madagascar; and precious woods such as Virginia cedarwood. The Damascena rose, in particular, comes from a controlled source. This essential LMR rose derives from a partner organisation composed of 26 villages which select the best plots and are committed to both minimising their impact on the environment and ensuring respectful working conditions for local people. High in the Turkish mountains of Isparta, the roses are picked at dawn to capture their full olfactory power. The rose water is then upcycled* to achieve a unique olfactory quality, which perfectly transcribes the scent of the freshlycut flower. * Upcycling: use of discarded products or those considered as waste to extract as much material as possible, in keeping with a more environmentally-friendly approach
AN INCLUSIVE & UNIFYING CAMPAIGN Buoyed by the youthfulenergy of its irresistible muse Fran Summers, the Eau de ToiletteFraiche goes on celebrating the joy of sharing and being free, together. In the advertising film directed by Manu Cossu as in the digital campaign, our dancing queen keeps jubilating with magnetic and joyful charm and is more connected than ever to her free-spirited crew: Léa Elui, Larsen Thompson,Ambroise Mendy and others. This glorious group of friends is focused on growing together. Their positive vibes invite everyone around them to join them in letting go. Their crazy antics are authenticand energetic, drawingviewers into an intensely joyful dance under the Parisian sky.
IRRESISTIBLE IS US! After the success of the first #irresistibleisme challenge on @ givenchybeauty TikTok and Instagram accountsin 2021, Givenchy couldn’t resist the temptation to continue the unifying momentum which has encouraged more than 3,000 talents around the world to express themselves through communicative energy and irresistible choreographies. Following in the footstepsof Sarah Monteil,Adam Khalil and Maya de Saeger– the three competition winnerswho became ambassadors of the Irresistible 2021 digital campaign– the Maison is creatinganother opportunity in a new Irresistible challenge that will be revealed in February 2022 on its social media accounts.A challenge that’s bound to be even more unifying, viral and exhilarating.